Cookie Policy

This Cookie Policy explains what cookies are, how MsgReplier ("we", "us", or "our") uses them on msgreplier.com, and what choices you have regarding cookies. Please read this policy alongside our Privacy Policy for full context on how we handle your data.

What Are Cookies?

Cookies are small text files that are stored on your browser or device when you visit a website. They allow the website to remember your preferences, understand how you use the site, and provide you with a personalised experience. Cookies can be "session cookies" (deleted when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them).

Types of Cookies We Use

1. Strictly Necessary Cookies

These cookies are essential for our website to function properly and cannot be switched off. They are usually set only in response to actions you take, such as your cookie consent preference.

• Cookie Consent: We store your cookie preference (accepted or declined) in your browser's local storage so we do not display the banner on every visit.
• Theme Preference: We remember your light or dark mode preference so your chosen theme persists across visits.

2. Analytics Cookies (Optional)

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We only set these cookies after you give your explicit consent.

• Google Analytics: We use Google Analytics 4 to measure traffic patterns, page popularity, and general user behaviour. Data is aggregated and cannot identify individual users. Cookies set include _ga, _ga_* (persistent, 2 years).

3. Advertising Cookies (Optional)

We display advertisements through Google AdSense. Google AdSense uses cookies to show you more relevant ads based on your browsing history across websites. We only enable advertising cookies after you explicitly consent via our cookie banner.

• Google uses the IDE cookie (set by doubleclick.net) and similar cookies for interest-based advertising.
• You can opt out of personalised advertising by visiting Google My Ad Center or by turning off ad personalisation in your Google Account settings.

Local Storage

In addition to cookies, we use browser local storage to save certain session data (such as your Love-Space room session and your preferences). Local storage is not a cookie — it does not expire automatically and is not sent to our servers — but it serves a similar purpose of remembering your state between visits.

How to Control Cookies

You have several options for managing cookies:

• Our Cookie Banner: When you first visit our site, you can accept or decline optional (analytics and advertising) cookies. Your choice is stored and respected on subsequent visits.
• Browser Settings: Most browsers allow you to refuse or delete cookies through their settings. Please note that disabling all cookies may affect the functionality of our website.
• Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics from collecting your data.
• Ad Settings: Visit aboutads.info or networkadvertising.org to opt out of interest-based advertising from participating companies.

Third-Party Cookies

Some cookies on our site are set by third-party services (such as Google Analytics and Google AdSense). We do not control these third-party cookies; they are governed by the privacy policies of the respective third parties. We encourage you to review Google's Privacy Policy for more information.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology or our practices. We will update the "Last updated" date at the top of this page when we do so.

Contact Us

If you have any questions about our use of cookies, please contact us at care.msgreplier@gmail.com.